Search Engine Optimization

As of July 1, 2023, Google replaced the old web analytics standard (known as Universal Analytics – UA) with the new one – Google Analytics 4 (GA4). What has changed? And how can you switch your account to GA4? That’s what we want to focus on today. Web analytics is a tremendous tool that supports…

A few weeks ago, we discussed the Helpful Content update. Today, we’d like to take a closer look at Google’s other recent update that follows the same route. And believe us; the Product Reviews update should be vital to every e-commerce business owner. In early April 2021, Google announced an update that affects almost every…

From time to time, Google updates its guidelines for website owners. The goal is always the same – to help people using the largest search engine ever find what they need. Recently, Google introduced the Helpful Content update. Find out whether your content and SEO strategy is compliant with it. On August 18, 2022, Google…

Do you know what is one highly underrated way of perfecting your website’s on-page SEO? Optimizing its URL! URL optimization has been a vital yet underestimated part of SEO for a very long time. It is not at all uncommon to find websites, web pages, and blogs that have a very poor URL. Yet, a…

Did you know about the immense influence UI and UX design have on your website’s SEO? Gone are the days when using relevant keywords would get you ranked on Google. The Google algorithm has evolved over the years. Today, overall user experience is an essential factor that decides how a website ranks on the search…

As of June 2021, core web vitals will become a crucial ranking factor for the Google algorithm. Have you caught up on everything about them yet? Google announced its plan to focus on user experience for ranking websites back in May 2020. Some of the factors that it wanted to start considering for measuring user…

If you want to take your website’s SEO to the next level, page speed optimization is the easiest way forward. After all, how many times have you felt frustrated because the pages of a website were not loading quickly enough? You might even have quit the website because you were getting too impatient to wait.…

Did you know that having a mobile-friendly website is an absolute must-have in 2021? You might be wondering if it truly is important. But the answer to that lies in your everyday life. After all, how many times a day do you whip out your phone to do a quick Google search? More and more…