Insights
Is WooCommerce a Good Platform for your Online Store?
With the prediction to reach US$75.55bn revenue in 2023 in Canada, e-commerce is a tempting market sector for many entrepreneurs. However, before you start selling products online, there is a major decision to make – which e-commerce platform should you pick? The selection is broad but WooCommerce has several aces up its sleeve. When you…
Read MoreUniversal Analytics vs. Google Analytics 4 – What Is The Difference?
As of July 1, 2023, Google replaced the old web analytics standard (known as Universal Analytics – UA) with the new one – Google Analytics 4 (GA4). What has changed? And how can you switch your account to GA4? That’s what we want to focus on today. Web analytics is a tremendous tool that supports…
Read MoreWhat does the Product Reviews update mean for your online store?
A few weeks ago, we discussed the Helpful Content update. Today, we’d like to take a closer look at Google’s other recent update that follows the same route. And believe us; the Product Reviews update should be vital to every e-commerce business owner. In early April 2021, Google announced an update that affects almost every…
Read MoreThe Manifest Names Life Web & Design
Graphic design is growing at a steady pace in the online industry and its importance to the success of any business can’t be overstated. Good design is the gateway to having great relationships with your customers. This has been proven repeatedly by countless businesses all over the world. Our team has always valued flexibility and…
Read More7 Graphic Design Trends To Use On Your Website in 2022
Websites are constantly evolving. Over the last few years, they’ve become faster, more functional and nicer to look at, and that last element is what we would like to discuss today. Let’s have a look at the seven most interesting graphic trends you can employ on your website in 2022 and beyond. Of course, there…
Read MoreHow will the Helpful Content update affect your SEO?
From time to time, Google updates its guidelines for website owners. The goal is always the same – to help people using the largest search engine ever find what they need. Recently, Google introduced the Helpful Content update. Find out whether your content and SEO strategy is compliant with it. On August 18, 2022, Google…
Read MoreHow Hosting Affects your Website’s SEO
There are over 200 ranking factors Google uses to index and rank your website. Did you know that some of them refer to your hosting? Although hosting is not the first thing that comes to mind when thinking about SEO, there are at least four elements of the hosting service that can impact your website’s…
Read MoreStart Focusing on URL Optimization: Why it Matters & 6 Steps to SEO-Friendly URLs
Do you know what is one highly underrated way of perfecting your website’s on-page SEO? Optimizing its URL! URL optimization has been a vital yet underestimated part of SEO for a very long time. It is not at all uncommon to find websites, web pages, and blogs that have a very poor URL. Yet, a…
Read More5 Amazing Ways in Which UI & UX Design Impact Your Website’s SEO
Did you know about the immense influence UI and UX design have on your website’s SEO? Gone are the days when using relevant keywords would get you ranked on Google. The Google algorithm has evolved over the years. Today, overall user experience is an essential factor that decides how a website ranks on the search…
Read MoreThe Complete Guide to Core Web Vitals & Their Amazing Impact on SEO
As of June 2021, core web vitals will become a crucial ranking factor for the Google algorithm. Have you caught up on everything about them yet? Google announced its plan to focus on user experience for ranking websites back in May 2020. Some of the factors that it wanted to start considering for measuring user…
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