There’s no doubt about it, PPC (pay-per-click) advertising is one of the best ways to market your business online. But you need to have the right website conversion rate.
Services such as Google AdWords let you pay cash to earn clicks on your website. That’s right folks, you heard it right – just as the name states, you only have to pay each time someone clicks on your ad. But it’s not as simple as dumping a bunch of capital and making tons of sales. There are a variety of different factors that will determine how successful your PPC campaign will be. One of those factors is your website conversion rate.
It is said that around 55% of users spend less than 15 seconds on any given website. So it’s important to captivate your user with a great first impression. The conversion rate of your website is the percentage at which people execute a wanted action once visiting your page. This could be filling out a form with their contact information, subscribing to your newsletter, or checking out your “free trial”. Of course, with a higher website conversion rate, you” be receiving more leads, generating more sales, and building a more successful business.
There are a variety of different factors which play into your website conversion rate. Here are a few tips to pay attention to:
Loud and Clear
With such a short time frame to captivate your website visitors, the best thing to do is to convey your message as quick as possible. The sooner you can get your mission statement across, the higher the chance your relevant visitors will stick around. It goes without saying that your website conversion rate will go up if you can retain your visitors.
Above the fold
The term actually came from the newspaper days. By having headlines at the top fold of the page, the newspaper would attract passerby’s and help the newsstands sell more copies. The same thing goes for your website design, your main call to action should always be above the fold of your website. Meaning your customers shouldn’t have to scroll down to find out what your company is all about.
Let’s face it, most of us have our lazy moments. The same thing goes for your website users. If you’re trying to collect information from your customers its best to keep your contact form nice and brief. Name, email, and phone number is usually the way to go. If you’re asking your visitor to fill out 10 fields in your form, chances are they’re going to back out and find another company who makes things a little easier. The shorter your contact form, the higher the chance someone will fill it out.
It’s always a good idea to add some testimonials to your website. Showing of what you’ve done for past customers betters the image that your company portrays in general. Not only that, but it helps customers have a sense of what you can offer them. By earning the trust of your visitors you can expect a higher website conversion rate.
Throwing a bunch of text at a customers is a good way to intimidate them and send them off to another web page other than your own. The best way to get a clear message across while at the same time limiting clutter is a video on the front page. On that note, most customers realize that if the company has taken the extra effort to create a video for their product/service, then there’s a greater chance the company is legitimate.
These are just come of the ways that your website can earn a higher conversion rate and provide a greater return on investment for your business. Life Web & Design always focuses on user friendly designs with the users experience in mind. We understand that building a website isn’t just about throwing a bunch of information together. The way the information is presented is just as important if not more. Contact us today for a website design by clicking here or calling us at 416-710-8660.